I'm Jason Greenwood and I'm the creator and host of the At the Coalface Podcast.
I started At the Coalface because I saw a gap in the market for an eCommerce podcast by a 'doist' vs a 'theorist'. There are quite a few eCommerce podcasts out there but most focus on the marketing or merchant/retailer aspects of eCommerce.
I could find none that focus on the tech and trends in eCommerce through the lens of an eCommerce technical specialist and solution architect.
That's where I come in.
I've been working in digital and eCommerce in ANZ (Australia & New Zealand) for 20+ years across pure-play, retailer and agency. I now run my own eCommerce and digital consultancy - Greenwood Consulting.
I have a deep background in business and eCommerce solution architecture and have run the solution practice for successful eCommerce agencies. Most of my career has been spent working at the intersect of business, technology and marketing.
It is this unique perspective that I bring to the At the Coalface Podcast and it's my hope that if you work or have an interest in digital or eCommerce, you'll find the podcast both educational and entertaining.