Jim and Jason talk about the current and future state of personalisation, particularly in the omni-channel era.
How do brands ensure 'surprise and delight' moments when 'hyper-personalisation' is in play?
They also talk about Nosto's recent acquisition of the Stackla Social UGC (User Generated Content) platform and how Nosto is looking to leverage Stackla tech within Nosto to further enrich the customer experience and brand stickiness.
Jim is currently based in Sweden and you can hear the birds chirping in the background as he speaks, which was a nice touch! :-)
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