E83: Talking the future of Privacy, Customer Data and CDP‘s w/ Nick Hinsley, Lexer - At the Coalface Podcast - 17 June 2021

Nick is the VP of retail at Lexer - https://lexer.io

Lexer is a Customer Data Platform (CDP) vendor based in Melbourne Australia. As part of the wider eCommerce tech ecosystem, CDP's are rapidly gaining in popularity as the death of 3rd party cookies and new iOS privacy restrictions affect how merchants acquire new customers. This has led to a renewed focus on zero & first party customer data and customer retention as more sustainable ways to grow a business.