Wednesday May 11, 2022
E130: Talking eCommerce CX Intelligence, Insights, Happy Customers & Internal Business Storytelling w/ Andy Greenawalt, Storyhub - At the Coalface Podcast - 12 May 2022
- Andy is the Co-Founder & CEO of Storyhub - https://www.storyhub.ai
- Storyhub is an 'in-beta' SaaS eCommerce CX intelligence and insights platform that turns data into stories that merchants can easily understand and then act on, in near real time
- Storyhub essentially helps merchants find, understand and nurture their biggest fans
- Storyhub gathers customer & brand data from merchant operational systems (eg eCommerce, helpdesk, shipping, returns, reviews, live chat platforms etc) and other data sources , then using AI & NLP weaves it all together into a social timeline like storyboard of insights that tell unique, actionable, internal stories and then creates action points that allow brands to keep their finger on the pulse of their customers
- Storyhub brings all e-commerce and CX data together, to find the hidden issues behind bad experiences - in one place
- This storytelling acts much like a human data scientist would but the process is 100% automated
- In this episode, Jason and Andy discuss the importance of deep customer understanding, respect and appreciation as the catalysts for customer stickiness and brand loyalty
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