Wednesday Jan 12, 2022
E113: Talking Secret Shopping at Scale for Omni-channel Success w/ Rick West, Field Agent - At the Coalface Podcast - 13 January 2022
- Rick is the Co-Founder & CEO of Field Agent - https://www.fieldagent.net
- Field Agent is a SaaS mobile app that connects secret shoppers with brands
- Field Agent was one of the first iOS apps ever created/approved and from day one it was designed to facilitate and automate the process of finding and engaging with secret shoppers to monitor and improve the brand<>customer experience
- In this episode, Jason and Rick discuss how brands can validate their level of customer centricity by engaging impartial agents that then document their actual experiences with that brand
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