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Wednesday Jan 12, 2022

E113: Talking Secret Shopping at Scale for Omni-channel Success w/ Rick West, Field Agent - At the Coalface Podcast - 13 January 2022
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  • Rick is the Co-Founder & CEO of Field Agent - https://www.fieldagent.net
  • Field Agent is a SaaS mobile app that connects secret shoppers with brands
  • Field Agent was one of the first iOS apps ever created/approved and from day one it was designed to facilitate and automate the process of finding and engaging with secret shoppers to monitor and improve the brand<>customer experience
  • In this episode, Jason and Rick discuss how brands can validate their level of customer centricity by engaging impartial agents that then document their actual experiences with that brand

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